How effective is Old Majors speech Animal Farm Essay

How effective is Old Major’s speech in chapter one? In Chapter one, Old Major gives a speech about how the animals should rebel against Mr Jones, the human and leader of the farm in order to please all of the animals by having satisfactory amounts of the essentials. This rebellion would lead into Animalism. Animalism represents communism and how all animals should be equal. Old Major symbolizes Lenin. Lenin was a revolutionary thinker who came up with the basic concept of the Russian Revolution. During Old Major’s speech, a wide variety of persuasive techniques are used and this is very noticeable. He creates a number of ideas that he discusses to the animals to persuade them that the rebellion is right. The use of emotive language†¦show more content†¦For example he addresses the cows with the rhetorical question â€Å"You cows that I see before me, how many thousands of gallons of milk have you given during this last year?†By using rhetorical questions it causes the animals to really think about what Old Major is saying and the rhetorical questions make help the animals relate to the topic. Throughout the speech, Old Major calls the animals comrades. For example in his opening sentence he says â€Å"Comrades, you have heard...† By referring the animals as comrades, it brings the feeling of friendliness and makes his views more personal. Also it suggests that Old Major views and treats all of the animals as equal. Also in the speech, Old Major directly speaks to certain animals at times by using pronouns such as â€Å"You† and â€Å"Your†. For example he uses the pronoun â€Å"your† in the sentence â€Å"Fix your eyes on that, comrades, throughout the short remainder of you lives†. Through using pronouns, the speech is more personal and directly aimed at the animals so they would listen and engage more. Furthermore, in the speech, repetition is used by repeating the main points of his speech. For example â€Å"No animal in England knows the meaning of happiness...† is said and them shortly after he repeats â€Å"No animal in England is free†. He uses repetition to emphasise his meaning to his speech. But repetition can be ironic as he repeats things due to his old age. Moreover, the technique tripling is used. He deliberates on the horrorShow MoreRelatedAnalysis Of George Orwells Animal Farm1142 Words   |  5 Pagesmessage shows to be present in George Orwell’s satirical novel Animal Farm. In this book, Orwell uses farm animals to illustrate the true nature of the communist Soviet Union under Joseph Stalin. There are many examples in this book and in real life that show the truth of aforementioned Santayana’s statement, for if one does not remember the past, they are only allowing it to repeat. Therefore, learning from the past is an effective way to prevent future mistakes because not doing so has significantRead MoreThe Inequality in an Equal Society in Animal Farm by George Orwell798 Words   |  4 Pagesgiven to someone, dictatorship cannot be avoided. In the book â€Å"Animal Farm†, George Orwell used a lot of events happened on the farm to illustrate that how did the ‘animalism’ turn into â€Å"totalitari anism† and well defined the sentence â€Å"Absolute power corrupts absolutely†, which also reflects how the society was like at that time. Therefore, in order to find out the reason why George Orwell wrote the story, this essay will talk about how power is abused and the effect on other comrades by using severalRead MoreAnimal Farm, By George Orwell2946 Words   |  12 PagesCould the world in Nineteen Eighty-four (1948) and Animal Farm (1945) ever really exist? Orwell believes it could. In Animal Farm, the pigs gradually twist and distort rhetoric of socialist revolution to justify their behavior and to keep the other animals in the dark. The animals embrace Major’s ideal of socialism, but after Major dies, the pigs began to altering his words. At end of the work, Squealer’s has repeatedly reconfigured the meaning and words of the Seven Commandments in order to decriminalizeRead MoreCharacter Quotes In Animal Farm1383 Words   |  6 PagesMr. Jones of M anor Farm who is apathetic and always drunken, animals are constantly exploited and treated extremely poorly. When old Major shares his speech of rebellion, the animals urge to start a revolution of ‘Animal Farm’ under the guidance of the two pigs Napoleon and Snowball, against the humans and take over the farm. As Napoleon abuses the power he gained, Old Major’s dream gradually shifts away from the consciousness of the animals, until there is no differentiation between the pigs andRead MoreGeorge Orwell s The Barn1784 Words   |  8 PagesThe animals of Manor Farm behave like animals that we are familiar with today. They work quite a bit for the farmer, are fed, shown off/sold to others. On the other hand, the animals are able to communicate amongst themselves, and are capable of planning and complex thinking, like humans are. Old Major’s speech in the barn seems to inspire the animals to rebel against the human who appears to make their life harsh, mise rable, and insufferable, who we know as Mr. Jones. The animals take it to heartRead MoreAnimal Farm Extended Essay2760 Words   |  12 Pageslâ€Å"Animal Farm† extended essay Animal Farm is an allegory of one of the most effective and important events of the modern world history, which is the Russian revolution, in which George Orwell the author of the book used animals to represent the main efficient characters and classes of the revolution. George Orwell drew extremely accurate and deep characters in his book Animal Farm, in which he created an allegory for the Russian revolution, he created very deep characters that he used to representRead MoreBook Review1849 Words   |  8 PagesIntroduction Animal Farm, written by George Orwell, is a novel presenting a fictional world where animals can communicate with each other and act like humans. Animal farm is a book concerned about the politics of leadership and the rise of fall of great leaders; also the events surrounding the Animal Farm are mirrored to the events that took place during the Russian Revolution. There is also a relevance and resemblance of the occurrences in the book with the operations of a business and business

Was Rock And Roll Responsible For Dismantling America s...

Ileana Velasquez Issue 3.2 Was Rock and Roll Responsible for Dismantling America’s Traditional Family, Sexual, and Racial Customs in the 1950s and 1960s? Rock and roll (often written as rock roll or rock n roll) is a genre of popular music that originated and evolved in the United States. The music we know as rock and roll emerged as a defined musical style in the mid 1950s, even though a form of it had been on the horizon for at least a decade or so. A quarter of the American population moved during World War II, and that is what brought southern, rural, sacred and secular traditions into contact with urban-based music and its audiences. Rock and roll drew on many different styles. It derived most directly from the rhythm and blues music of the 1940s, which it developed from earlier blues, boogie-woogie, jazz and swing music. It was also influenced by gospel, country, western, and traditional folk music. With the combinations of all of these genres of music, that help to create this new style of music excited a worldwide generation of young listeners. Even though it had the attention of young listeners it started to upset the alr eady established social, cultural and musical authorities. With this new music style coming into full affect along with new dances and people having voicing out their own opinion caused a lot of turmoil. Many people began to question this new genre of music and labeled it as the devil music while other loved it and couldn’t help but danceShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesTiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesEducation, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions

Social Change Model of Leadership Development Free-Samples

Question: Explore and Develop Key Capabilities in one of the three key Leadership Capabilities (competencies) addressed in the unit. Answer: Self Reflection One of the remarkable criteria of an effective work culture is the type and category of leadership practices that are prevalent in the organization. It is one of the mandatory profile characteristics of the leader or the manager who possess the role of leading or managing the relative aspects of the organization. Leadership can be defined as a process which is realized through a behavioral trait that is a mandatory quality that measures the effectiveness and the capabilities of the leader or the manager. The efficacy of role and responsibility of the manager is determined through the application and management of the various aspect of this feature. There are a number of segments and procedures which helps in analyzing the required leadership capabilities that are observed in an individual. Among the number of participants there were a number of questionnaire that was formulated and passed on which was based on the reflections and revelations of the number of theories of leadership st yle. The leadership theories on which the diagnosis was carried out have been predominantly used for the techniques responsible for the individual analysis. The inference which was drawn from the stages of mini simulation has been necessarily coordinated and I have been able to derive a number of instances that has helped in realizing my ability to empower and influence my leadership style. In regards to the Quinn Management Questionnaire which is based on rating the constituents of leadership where the essential practices and applications of skills of power and influence has been evaluated through the determinants of the test. Owing to the criteria of commanding and influencing my authority over the others I have been a pretty successful leader. I was appointed as the leader of maintaining the cultural aspect of an annual meet of an educational institution. The fact that I had to not only manage or arrange but also supervise all the activities, style and the best fit approaches for executing al the aspect of the program allowed to use my power of assigning different task and encouraging the participations of the team members. There were three groups assigned under my managerial power and application which has helped me to comprehend the best criteria required for managing three groups. The cultural activity involved contacting, arranging, ensuring the participation and attendance of three famous personalities, which was assigned to two teams which had two members each. In fact there have been instances where I had to influence my team members in successfully getting their task done in spite of many obstacles and had to exercise my power when they did not show sincerity towards their assigned work. One of the incredible criterions of a successful work culture is the nature and class of leadership practices and during this event I have been able to observe a number of sequences that regulated the multitude of activities among my group members. One more role of me as a responsible influencer developed my competence was due to my representation of an anti-discrimination movement which was carried out in our institutions. Armed with an objective of the equal value and integrity it raised concern among the peer people and the initiative of managing has been practiced in this scenario. Moreover, while leading a group of 10 people under the online and offline marketing team I have developed an acute sense of influencing towards the better performance and more productivity towards the noble initiative everyone in the group was involved with a survey which are prevalent in the behavioral structure. It is one of the mandatory profile characteristics of the leader or the manager who posse ss the role of leading or managing the relative aspects of the organization. Leadership can be defined as a process which is realized through a behavioral trait that is a mandatory quality that measures the effectiveness and the capabilities of the leader or the manager. The efficacy of role and responsibility of the manager is determined through the application and management of the various aspect of this feature. There are a number of segments and procedures which helps in analyzing the required leadership capabilities that are observed in an individual while performing their role. It is defined on the purpose and the situation which is feasible for the application of the suitable leadership style. The objective of an assessment is to allow and interpret the required gaps and the ability which must be fulfilled and addressed by the individual in the role of a manager. The devise of management which is employed to supervise and critically analyze the variety of role that is expected of a manager have been defined extensively in this assessment (Refer Fig.7.) . The assessment has also allowed me to carry out a self analysis on my capabilities as an able leader. Undoubtedly, leadership skills are a number of factors which contribute to the best of the required scenario. The factors include the competencies and abilities of appropriate credibility, the significance of power and influence along with the humanistic motive of self confidence are some of the digressions which are to be analyzed in order to make pragmatic judgment. However, this unit focuses particularly on the ability of influence and power to the correlation with the varying dynamics of leadership and its ranging styles. A questionnaire was involved for assessing all the properties that will aid in comprehending my nature of power and influence. The comparison and contrast between the three diagnostic tests have revealed that I am capable in understanding the emotional intelligence, priorities and my role in asserting both the power of leadership and facilitating the process of motivation among my teammates for improving the type of work and the culture, which is sustained in the following assessment. The measurement tools have helped me to access the importance to analyze and draw inference from the situations and implications that are required for the development of my personality. The relevancy of power and influence in an organizational structure is as crucial in an appropriate leadership framework, which is necessarily a huge determinant while analyzing, and carrying out a self-diagnosis. Among the participants of this workshop there were a number of tools which have marked or analyzed my competence in ascending order staring form lower rate of 1 to a higher rate of 3 (Refer Fig.9). Literature Review The concept of leadership is an age-old phenomenon. The administrative aspect and nature of the organization depends upon the leadership qualities. It is used as a determinant and a qualifying factor that helps in comprehending the influential and relative capable powers of the leader. A leader or manager is supposed to lead a team towards fulfilling or accomplishing a common objective. The leader of a group must possess the cognition and the control of influencing and motivating the group members for improving their productivity and the determination towards their role (Pierro et al., 2013). The approach of organizational behavior has helped in the coordination of the power and influence which is one of the integral powers of the authority or the body of management. The mechanism of power and influence is important to understand the call of organizational authority and the influence, which has been defined by the theories, which has been determined by the several categories of power . According to Cameron et al., (2014) the factors that coordinate the environment of this behavior includes the legitimate, coercive, reward, expert, referent and informational which has been acknowledged on the importance of power and influence applied in the various organizational structure (Refer Fig.10.). Influencing is an ability, which motivates, analyzes the situation and helps in improving the strategies that are involved in effective organizational factors. Power on the other hand states the nature of authority, which is important for understanding the variable factors and the interventions of the relationship between the followers and the leader (Pennings et al., 2014). The factors of power and its coordination are the aspects, which helps in determining the nature and the type of authority involved in a specific systems and the various aspects of the leadership styles. The job profile of a leader also expects him/ her to analyze human and environmental situations through the proper utility of the power that has been vested upon them. Accessing the power and imposing on the team member must be performed effectively and strategically so that there are no hindrance in the role and affairs of leadership. In fact, the four elements that are involved in the leadership style involve leader and the respective followers, the process of flow of information and communication practices and the circumstances of the operation. The official representative of a group must be able to mange, acquire and indulge in a number of pro-active activities and roles that are expected to be performed by while presiding as a leader. The skills that are required are congruent with a number of leadership theories that have existed by the virtue of the various research and studies in this discipline of management (Reich Lebow, 2014). The critical and analytical studies have helped in improving the conventional style along with the new discoveries and concepts, which aided in developing new techniques and tools for evaluating the style of leadership followed in an organization. The assessment carried out after conducting the experiential workshop, which was a two long event, has been measured based on power and influence. The self-assessment on the theories, factors and limitations of this competency of a leader shall be executed in this module (Meier, 2016). It addresses the required competence in order to fulfill the key skills and features of the appropriate leadership style. The module helps in coordinating and drawing an informative account on the policies and framework of the different leadership style prevalent in the course of this assessment. Moreover, the involvement of the Competing Value Framework of Quinn, Emotional Intelligence Capability by David Golemaan and Situational Leadership Framework by Hers ey-Blanchard has been a significant tool in deriving a conclusion to this leadership assessment. The Competing Value Framework is a constructive tool in which are based the dimensions of leadership and its nature within a predefined organizational framework which is hypothetical and can be cited by assessing any competing value standards. According to Quinn et al., (2014), effectiveness in an organization, through the quantitative representation of the key performance meter of the organization. It has been classified in four quadrants primarily in order to initiate the framework and the required structure for assessing four models namely, the internal, human systems, open and rational goal model (Refer Fig1.). The leadership qualities have been linked to the relevant situation and the probable roles, which can exist in the specific environment, have been classified in the competitive value leadership framework. It can be described by plotting a graph, which measures the tendencies of occurrence of the different roles of a leader in a structural set up of the organizational framework. The roles entail eight categories ranging from the role of a mentor, innovator, monitor, director, facilitator, producer, co-coordinator and broker (Refer Fig. 2). The assimilation of these roles defines the importance and variety of the behavioral intentions and adaptations, which can be accessed by any leader or a manager. The competence of a leader with a powerful attitude of a great influencer cannot be limited to any specific role, but proper mentoring and monitoring of the team members or the apparent followers are important characteristics that can be used for operating them in a real environment. The regulatory agents are the level of flexibility and control which measures the requirement and the style that is required for the management of the competing values framework (Refer Fig.8). As opined by the Magee Frasier, (2014), culture is an inherent part of determining o evaluating the effectiveness that can be employed by aligning all the notions that have been referred while formulating the theory developed by Quinn which will result in an effective outcome. In fact advocating the means of this framework has helped in assessing the significance and the nature of the roles that involves power and influence to be integrated within the systems of organizational practices. The next diagnostic action involves the concept of Emotional Intelligence Capability, which is a mixture of a cognitive and radical involvement with the activities of a leader while leading a group of people. In fact, Daniel Golemaan in his theory has deciphered the notions of capabilities, which are dependent on both the emotional as well as the intelligence quotient. He asserted the fact that being a strategic and controlled leader is not the limits of attaining effectiveness rather the fact that the leader must possess equal human quality as compassion and comprehending ability. This theory is of prime importance due to the involvement of human resource in an organizational framework who is emotional bearers. As stated by Gardner Salovey, (2013), leader is supposed to have capabilities who is likely to understand and relate to the emotions and the reasons of effectiveness or natural tendencies. Goleman has developed the criterions into four models or medium, which is subjected to being flexible and apply it while incorporating into the leadership strategies of an individual (Refer Fig.6). The interpersonal account of embracing and accepting a range of emotions and displaying it with the right amount of emotional balance and recognition capacities are involved in the analysis of the ESIC theory (Goleman Boyatzis, McKee, 2013). The four strata can be defined as the self-awareness or consciousness along with self-management on the other hand it entails the social awareness and skill, which must be managed by the acquired status of a leader. Therefore, the immense involvement of the discipline, which involves aligning both, the emotional acquaintance of the individual as well as the peer team members have been mentioned within this emotional intelligence assessment. Capacities to self reflect and identify the best of the requirements and judging a situation, which should have a holistic impact on all the employees in consideration with the performance meter have been involved in this study of the emotional intelligence of a leader. It also looks into managing and interpreting the relationship between the coordination of the team members and understanding the work-life balance. Another significant tool, which was involved in the assessment of judging the capabilities of leadership accounts have been involved with the theory developed by Hersey-Blanchard (Hersey, 2014). The Situational Leadership Questionnaire have developed from the extensive research on the Situational Leadership Framework which defines that there is no specific obligation which will result in the best criteria of the effectiveness rather if adapting to the policies and ethics of the situation the outcomes will be more effective (Refer Fig. 3.). It asserts on the knowledge about the four types of leadership style probabilities, which can be used for the situations that must arrive due to the hierarchy and quantity of the task and relationship prevalent within the organizational structure. The four elements involve the style of delegating, telling, participating and selling along with the maintenance and integration of work culture and interaction procedure (Refer Fig. 5.). Moreover, this structure is dependent on the variation of the situations and the leader must adapt according to the suitable and appropriate style and nature of acceptance and correlation (Beveridge, 2013).The flow of directions and the analysis will be involved within the criteria and the involvement of the four modules and the situation, which can occur in any organizational culture. The power of maturity, competency and willingness determines the success and philosophy of the situational leadership framework. The fact that commitment and the tendency to perform the role of a leader effectively have been coordinated within a graphical plot, which have been analyzed through the nature of the balance between all the determinants (Refer Fig. 4). The contextual factors that are involved within the situational leadership model involve the hierarchies and the levels of developing and interpreting the best goals and objectives of the organization and the leader. Overall all the interpreta tions of the three important elements of judging the leadership style has helped in assessing and understanding the leadership style and the type of leadership practices which has enabled in regulating the practices and the necessary theories of the type of organizational leadership and governance. Conclusion The fact and the importance of the various scenarios which have been developed due to the various leadership theories have been asserted in this discussion. It began with a self reflection procedure which has been streamlined in determining my capacities in managing and coordinating my leadership skills. The self account drew a lead to discussing all the contextual factors that are involved in managing and supervising my scope and capacities of leading and governing a coordinated and effectual team members. The competence of a leader with a powerful attitude of a great influencer cannot be limited to any specific role, but proper mentoring and monitoring of the team members or the apparent followers are important characteristics that can be used for operating them in a real environment. The conclusion is an account which has assimilated the requirements and purpose of the assessment of leadership skills in relation to the aspects of power and influence. Reference Beveridge, L. (2013).Power and influence. Hodder And Stoughton Ltd., London. Cameron, K. S., Quinn, R. E., DeGraff, J., Thakor, A. V. (2014).Competing values leadership. Edward Elgar Publishing. Certo, S. (2015).Supervision: Concepts and skill-building. McGraw-Hill Higher Education. Chemers, M. (2014).An integrative theory of leadership. Psychology Press. Dinh, J. E., Lord, R. G., Gardner, W. L., Meuser, J. D., Liden, R. C., Hu, J. (2014). Leadership theory and research in the new millennium: Current theoretical trends and changing perspectives.The Leadership Quarterly,25(1), 36-62. Dong, Y., Seo, M. G., Bartol, K. M. (2014). No pain, no gain: An affect-based model of developmental job experience and the buffering effects of emotional intelligence.Academy of Management Journal,57(4), 1056-1077. Druskat, V. U., Mount, G., Sala, F. (2013).Linking emotional intelligence and performance at work: Current research evidence with individuals and groups. Psychology Press. Goleman, D., Boyatzis, R., McKee, A. (2013).Primal leadership: Unleashing the power of emotional intelligence. Harvard Business Press. Hersey, P. (2014). The Hersey and Blanchard situational leadership theory.Retrieved from www. leadership-central. com/situational-leadership-theory. html on May,19, 2014. Komives, S. R., Wagner, W. (Eds.). (2016).Leadership for a better world: Understanding the social change model of leadership development. John Wiley Sons. Lavine, M. (2014). Paradoxical leadership and the competing values framework.The Journal of Applied Behavioral Science,50(2), 189-205. Lussier, R. N., Achua, C. F. (2015).Leadership: Theory, application, skill development. Nelson Education. Magee, J. C., Frasier, C. W. (2014). Status and power: the principal inputs to influence for public managers.Public Administration Review,74(3), 307-317. Meier, D. (2016). Situational Leadership Theory as a Foundation for a Blended Learning Framework.Journal of Education and Practice,7(10), 25-30. Meuser, J. D., Gardner, W. L., Dinh, J. E., Hu, J., Liden, R. C., Lord, R. G. (2016). A network analysis of leadership theory: The infancy of integration.Journal of Management,42(5), 1374-1403. Pennings, J. M., Hickson, D. J., Hinings, C. R., Lee, C. A., Schneck, R. E. (2014). Uncertainty and Power in Organizations. A Strategic Contingencies' Model of Sub-Unit Functioning.Mens en maatschappij,44(5), 418-433. Pierro, A., Raven, B. H., Amato, C., Blanger, J. J. (2013). Bases of social power, leadership styles, and organizational commitment.International Journal of Psychology,48(6), 1122-1134. Quinn, R. E., Bright, D., Faerman, S. R., Thompson, M. P., McGrath, M. R. (2014).Becoming a master manager: A competing values approach. John Wiley Sons. Reich, S., Lebow, R. N. (2014).Good-bye hegemony!: power and influence in the global system. Princeton University Press. Tong, Y. K., Arvey, R. D. (2015). Managing complexity via the competing values framework.Journal of Management Development,34(6), 653-673. Wiewiora, A., Trigunarsyah, B., Murphy, G., Coffey, V. (2013). Organizational culture and willingness to share knowledge: A competing values perspective in Australian context.International Journal of Project Management,31(8), 1163-1174. Yukl, G., Mahsud, R., Hassan, S., Prussia, G. E. (2013). An improved measure of ethical leadership.Journal of Leadership Organizational Studies,20(1), 38-48.

Ethos, logos, pathos free essay sample

In my opinion this is an anti-Nike ad, it is portraying Nike as a bad company. This ad is in black and white with some words colored in red. Looking at this ad I see a young girl running with no shoes on her feet and holding a blanket. I think there is a baby in that blanket by the way she is cradling it in her arms. The ad describes how hard the Indonesian people have to work for Nike to get their products out to the consumers. They also highlight the words in red how it’s so cool to wear Nike. I intend to analyze the ad according to its use of credibility (ethos), emotion (pathos), and intellect (logos). One of the ways this anti-Nike ad was able to get consumers to trust them was through its use of ethos. Nike is a very popular band that professional athletes use in sporting events. We will write a custom essay sample on Ethos, logos, pathos or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since Nike is a popular brand there has been a lot of advertisements around that encourage people to try their product. However, this anti Nike ad is the most effective advertisement ever made because it shows negativity towards the Nike brand. Nike has been around for a long time so, when you see an ad that contradicts their brand you ask yourself if you want to support their product. In my opinion this ad is trying to get a reaction from Nike. Because Nike is so well known they can reach more readers and consumer to get their point of view to a broader audience. Another way this anti-Nike ad was able to get consumers to trust them was through the use of pathos. The emotion in this ad is depressing due to its gray color and the young girl running with no shoes on her feet holding her baby. It makes you stop to read the ad about this young girl holding her baby wrapped in a blanket with a blank stare on her face. This causes you think how the people making the Nike products are being treated. This young girl is portrayed as over worked and exhausted, her feet are swollen, bruised and, it looks as if she is running from someone. She is standing on a ledge as if in a state of desperation. Finally, this ad used its words to get consumers to think how Nike exploits their workers through the use of logos. The pressure they put on Indonesian workers working 60 hours a week is unfair. It is disturbing that workers are being scared to ask for a raise after they produce a good product. Because after they ask for a raise they will disappear. If this ad is against Nike, why would they put â€Å"SO THINK IT’S SO COOL TO WEAR NIKE† in big bold red letters? People walking past this ad will just see the last phrase its cool to wear Nike. I my opinion it is because they want to get Nike customers to stop and read the ad. To get their customers to think how the products they love and support is being made. As a result, when you see an ad like this it makes you wonder how little employees are compensated for their hard work. Nike is such a popular brand. You do not take into consideration the blood, sweat, and tears that come from Indonesian workers that make their product. This ad makes you stop and think what really goes on behind the scene. Do you really want to support a company that their creditability is not what it usually portrays? http://24. media. tumblr. com/tumblr lvl6inPTq61r7qxqko1 500. jpg

Philomela by Matthew Arnold free essay sample

This poem is a mythological history of love and treason, a history that show the poet’s dramatic loneliness and alienation from the real world. The poetic voice speaks to an external self, comparing his passion and his pain with the eternal passions and pains of the world, always the same, represented by the myth of Philomela. It is then a clear declaration of what is poetry for the author, and by the use of mythological images he achieves an universal meaning through space and time. The poem has three stanzas of 4, 11, and 17 lines, with few rhymes and various patterns. The first part introduces the topology, the second adds the narrative elements with a link to the past, then, in the third stanza, the poet completes the narrative using rhetorical questions, obtaining a full fusion of himself with poetry and with the myth. First Stanza In the four lines of the first stanza the poet introduces the setting of the story he is going to tell/narrate. We will write a custom essay sample on Philomela by Matthew Arnold or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page His imperative â€Å"Hark! †, repeated twice, is an invitation to listen the sing of the nightingale, a call to himself, a call to his world. Then the name of the mythical bird: â€Å"the nightingale†, a poetic symbol linked with the themes of love, betrayed love, revenge, and therefore rather a lament than a chant. At the same time the nightingale represents, over centuries, the superior art that can inspire the poet, a kind of romantic muse. The other symbolic object in this first part of the poem is the â€Å"cedar†, for it is well known the wide use of this aromatic wood in ancient Greece to build ships, thus two specific semantic fields can be found in the cedar tree: the classical Greek environment that the poet wants to create, and his ability to build his own art. The last line of this stanza, evaluated with the title of the poem, makes completely clear the images just given: triumph and pain together are the feelings transmitted by the mythical nightingale, by the myth of Philomela. Second Stanza The second stanza begins in perfect coherence with the setting of the first. The poet calls to a â€Å"wanderer†, a very topical noun for poets, rising/showing a feeling of surprise for something unexpected. Now the poetic voice is addressing directly the mythological bird, he calls it (the zoomorphic Philomela) â€Å"wanderer from a Grecian shore,† making a first personification from a human being into a nightingale that will be revealed in the following lines. After many years, and from the far land of Greece (line 6), the bird is here, where the poet can listen her â€Å"burst†. From line 7 the personification is complete, the poet states two rhetorical questions to define more and more who is the nightingale’s personification: it is Philomela. She is asked from the poetic voice if she is still suffering for an ancient, deep, intact pain, an â€Å"old-world pain† that gives all the sense of wideness of her eternal love suffering. The second question of this stanza recalls the reader where the poet is, a topological point of view that change the time and space setting: from Greece to England, from myth to reality. Now, Philomela, in the shape of a nightingale is here, with the poet, can the idyllic place be a â€Å"balm† for her sorrow? Third Stanza In the third stanza the poetic voice begins with one of the three interrogatives that will give the educated reader the whole scene of the mythological story the speaker is referencing to. It is the myth of Philomela and Procne, betrayed by Tereus. The zoomorphic personification reveals the identity of Philomela, now a nightingale, singing on the cedar tree, whose singing the poet can hear, getting from it a fresh inspiration for poetry. From line 16 to line 27, each question is an episode of the myth, the poetic voice asks for facts he already knows, recalling the events to increase the pathos in an hyperbole of emotion. Then, it is clear a double personification: the one of Philomela into a nightingale, and the one of the poet himself into the same mythical bird, as the muse of his poetic art. The last question (lines 22-27) gives to the reader a feeling of hysical materialization of Philomela, the word â€Å"assay† is in general relevant with substances, objects (or subject) that change shape and state, â€Å"the feathery change†: from human to fauna, from history to myth. And all this sorrow, for a betrayed love, â€Å"once more seem to make resound† in the city of Daulis, in the Cephis valley, the places where the tragedy happened. Now the very last interrogative (lines 28-30) is a call to Eugene. Who is Eugene? It is a name, but it is also a genus of the myrtle family plant, another main symbol in poetry. Thus it can be inferred that Eugene is the muse of the poet, the poetic inspiration that is in himself, the old and new world that, inside him and in the same time, drives him to â€Å"Eternal passion! † and to â€Å"Eternal pain! †. Conclusion Same last consideration about the metrical scheme and the main subject of this poem. This poem is part of a tradition destined to endure through time, it shows the theme of the incurable loneliness of the exiled artist from his ethereal country, trapped in the physical world but subdued to the desire of infinity, a being always balanced between elevation and fall.

Minority discrimination in a work place essays

Minority discrimination in a work place essays This current issue is based on the articles in the National Post on June 16,2000 "Coca Cola Hit With New Race Bias Suit". This article refers to the employment discrimination on the basis of race and colour. Coca cola company was slapped with a new racial discrimination lawsuit filed against the company, after its settlement involving a similar discrimination suit. Lawyers had filed this race-discrimination lawsuit, this one alleging that black workers had been passed over for promotion, paid less than their white colleagues, and force to do demeaning jobs. The new suit was filed in Fulton County Superior court, involves four black women who were former Coke employees. It is unlawful to discriminate against any employee for employment because of his/her race or colour in regard to hiring, terminating, promotion, compensation, job training, or any other privilege of employment. Harassment on the basis of race or colour racial comments or other verbal or physical conduct based on an individual race is not appropriate in a work place. The worlds largest soft drink company was maintaining racially biased hiring practices and a hostile work environment for blacks and minority workers. This current issue is based on the articles in the National Post on June 16,2000 "Coca Cola Hit With New Race Bias Suit". This article refers to the employment discrimination on the basis of race and colour. Coca cola company was slapped with a new racial discrimination lawsuit filed against the company, after its settlement involving a similar discrimination suit. Lawyers had filed this race-discrimination lawsuit, this one alleging that black workers had been passed over for promotion, paid less than their white colleagues, and force to do demeaning jobs. The new suit was filed in Fulton County Superior court, involves four black women who were former Coke employees. It is unlawful to discriminate against any employee for e ...

How effective is terrorism legislation with regards to restraining Dissertation

How effective is terrorism legislation with regards to restraining terrorists - Dissertation Example Qualitative researchers: reject the idea that social sciences (such as education and training) can be studied with the same methods as the natural or physical sciences; feel that human behavior is always bound to the context in which it occurs; therefore, behavior must be studied holistically, in context, rather than being manipulated; employ an "insider's" perspective; this makes qualitative research an intensely personal and subjective style of research. Quantitative researcher: argues that both the natural and social sciences strive for testable and confirmable theories that explain phenomena by showing how they are derived from theoretical assumptions; reduces social reality to variables in the same manner as physical reality; attempt to tightly control the variable in question to see how other variables are influenced. (San Diego State University, 2006) As can be seen from the above descriptions, the sheer complexity of the situation regarding terrorism is most suited to one that sees "context" as everything, rejecting the idea that human relations can be simplified to a model as exists within the physical sciences. The "insider's" perspective is exactly the type that will allow for the most useful information to be gleaned. Viewing the situation of terrorism from an objective distance. will tend towards either of two equally undesirable ends: a conclusion of incomprehensibility or one that falls back on old stereotypes and clichs. Adopting the qualitative approach may not offer as easy cause and effect solutions to the question, but it will allow a far better exploration of what is actually occurring. The Definition of "Terrorism" and "Terrorist" The origins of the word "terrorist" are rather ironic. It seem as... This dissertation reveals that the simple, stark question remains as to whether a legislation could have stopped these young men planning and then implementing their bombings. Could any legislation have stopped them walking into that Underground station that morning? The answer is no. Many of the arguments that revolve around the issue of terrorism avoid the dilemma that is at the center of any free society’s reaction to those who want to destroy it. Namely, how far should a society go in giving up freedoms in order to protect them? Totalitarian countries tend to be remarkably free of terrorism because a police state does not allow such groups to even begin to form. If the choice is between living in a police state free of terrorism and living in a free society in which terrorism may occur, the vast majority of the British people (as in all free countries) will choose the latter. In conclusion, a free society and a democracy allow people to do and say almost anything as long as it does not directly harm anybody else. People have the privacy of their own homes to discuss what they will: if terrorism and its glories are one of those subjects there is nothing a free society can do about it. British people may move from house to house, street to street, city to city and even (within Europe) from country to country, without government intervention. One of the weaknesses that go along with the great strength of such a free society is that a terrorist may do the same thing.

Movie Reaction Essay Example | Topics and Well Written Essays - 750 words

Movie Reaction - Essay Example And, in the process, the audiences will get to see a new version of reality. Fantasy will actually be able to come out of the books and the directors will be able to portray their version of fantasy on the movie screen. With technology it is possible to show imagination. In the second scene from the movie, the director and the apprentice try to capture a local wedding in their video camera. In the beginning they seem really pleased with the progress but suddenly the mood of the wedding attendants’ changes. To get a good shot the two men stand right in the way of the wedding procession. The bride is being carried in a small decorated cart. The men with the bride see this as an interruption in their ceremony. They get angry and chase away the two men. I see that anything new or strange always brings out hostility in people. They chases away the cameramen in the movie but today no wedding is complete without a camera man. This scene reminded me of the Benjamin’s words; â€Å"Their most powerful agent is the film. Its social significance, particularly in its most positive form, is inconceivable without its destructive, cathartic aspect, that is, the liquidation of the traditional value of the cultural heritage.† (Benjamin, Ch. II) â€Å"The change that has come about is an expression of the particular conflict in which painting was implicated by the mechanical reproducibility of paintings. Although paintings began to be publicly exhibited in galleries and salons, there was no way for the masses to organize and control themselves in their reception.† (Benjamin, Ch. XII)   EXPLAIN why you chose the two paragraphs/sections from the article. HOW does those paragraphs/sections relate to the movie. *The focus should be on explaining your understanding of the paragraphs with support from movie This section (Part 1) is from Chapter II of the article and instantly reminded me of the

Personal Case Study Reflection Essay Example | Topics and Well Written Essays - 2000 words

Personal Case Study Reflection - Essay Example It decided, however, not to extend the same coverage to its local staff, providing them only with the standard life insurance. Despite precautions taken, a local rebel group captured three personnel, one American and two Filipinos. Without disclosing the facts, APC later announced the return of the American engineer; the two Filipinos, however, remained in captivity, and only subsequently were able to escape and return to their home base, unharmed but severely traumatized and weakened. This study intends to examine the decision-making process undertaken by APC wherein it was decided that only the expatriate engineers be given the higher insurance coverage, but that the local personnel be denied this policy. The issues that were considered in this process shall be discussed, followed by the process by which the issues were resolved and the decision arrived at. The outcome of the decision and its effects are thereafter assessed. A summary reflection follows, comparing the specifics of the decision-making process with academic theory, and a conclusion explains the propriety of the decision, or lack of it. A final generalisation concerning planning and decision-making under uncertainty is made in completion of the exercise. Issue and their causes There are a number of crucial issues considered in this situation: (1) Financial justification. Apparently, first and foremost issue considered, rightly or wrongly, is the need to pay higher premiums for personnel perceived to be of lower risk to the organisation. All employees are covered by the group life insurance coverage offered by the firm as a benefit. However, for those perceived in higher risk, they are given a more thorough coverage. The assumption was that foreigners are greater targets of kidnap-and-ransom (Risk Atlas, 2012) compared to the locals, because foreigners stand out in the crowd, perceived as rich, and are viewed with political clout, while locals blend in, are not particularly moneyed, and would not command the interest of the political authorities. As such, the added financial cost of higher insurance premiums is more justified for expatriates than for local personnel. (2) Morality of treating human resources above financial resources. The next apparent issue is that of treating people’s lives and safety as more important than whatever money the business may save from foregoing their protection. The morality of endangering human lives is put on the balance against enhancing profits by reducing spending, considering that APC placed the engineers in the same risky situation. This situation redounds to APC’s corporate social responsibility to ensure their employees’ health and safety (HSE, 2013). (3) Racial or ethnic discrimination – Closely related to the preceding issue is that of discrimination in providing personal protection based on differences in race. Differences in the first issue notwithstanding, the law provides equal protection to individu als regardless of race, creed, ethnicity, and so forth. The difference between this and the second issue above is that discrimination is based on the law on human rights rather than principles of morality or ethics. The decision-making process used The decision was undertaken by the regional operations manager for Asia and the Pacific (RMA). The RMA made the decision unilaterally and personally, based on a cost-benefit study he had

Reactions of Copper and Percent Yield

Reactions of Copper and Percent Yield Purpose-The purpose of this experiment is to examine the chemistry of copper and with the concept of percent yield. /2 Procedure- CHEM16882, Applied Chemistry1 Laboratory Manual Experiment no.6 posted on slate/Sheridan college, Brampton (accessed on 20.feb.2017) (1). /2 Observations Create your own data table for quantitative data. The table must include all the measurements you recorded in the laboratory; it must have a table number and title. Answer- Table for quantitative data measured while conducting the experiment. Compound Mass(+ /- 0.0001g) Initial weight of copper 0.5189g Final weight of copper 0.5651g Weight of 250 ml empty beaker 117.29g Evaporating dish 56.2529g Final weight of copper + evaporating dish 56.8180g /4 In table format record qualitative observations for each of the five reactions. All observations must be written in complete sentences. The table(s) must have a table number and title. Answer-Table 1. Reaction 1. Cu + Physical state The physical state of copper is solid. The physical state of Nitric acid is liquid. Copper2 nitrate is liquid in nature. Nitrogen dioxide is a gas. Water i.e. dihydrogen monoxide O ) is a Liquid. Color The color of copper is brown Nitric acid is clear. Copper 2 nitrate is in Blue green color. Nitrogen dioxide is in brownish shade Dihydrogen monoxide is Clear. ADDITIONAL OBSERVATION-Heat is generated during this experiment. Table 2. Reaction 2. Cu Physical state The physical state of copper nitrate is Liquid. The physical state of sodium hydroxide is Liquid. Copper hydroxide is Solid in nature. Sodium nitrate is in Liquid form. Color It is in Blue green color. It is Clear. It is Black in color. It is in Dark blue color. ADDITIONAL OBSERVATION-Blue precipitates are formed when NaOH is added. Table 3. Reaction3. Cu Physical state The physical state of copper hydroxide is Solid. Copper hydroxide is Solid. The physical state of dihydrogen monoxide is Solid. Color It is Dark blue in color. It is in Black color. Table 4. Reaction 4. CuO + Physical state The physical state of copper hydroxide is solid. Sulphur acid is in Liquid form. Copper hydroxide is liquid. The physical state of dihydrogen monoxide is Solid. Color It is in Blackish tone. It is Colorless. It is Light blue in color. Table 5. Reaction 5. Cu Physical state The physical state of copper sulphate is Liquid. Zinc is a Solid. Zinc sulphate is solid in nature. Copper is in Solid form. Color It is Black in color. It is Silver in color. It is Colorless. It is Reddish/brown in color. ADDITIONAL OBSERVATION-Heat is generated during this reaction. Write balanced chemical equations for each of the five reactions. Identify and name the product(s) for each reaction. State whether the product is a solid, liquid or gas. Answer-Reaction 1 Reaction 2 Reaction 3 Reaction 4 Reaction 5 /5 For each of the five reactions, identify the type(s) of reaction each is. Your choices are: decomposition reaction, oxidation-reduction reaction, acid-base reaction, combustion reaction, single displacement reaction, double displacement reaction and synthesis reaction. Answer- Reaction 1. It is a decomposition reaction. Reaction 2. It is a double displacement reaction. Reaction 3. It is single displacement reaction. Reaction 4. It is Acid Base Reaction. Reaction 5. It is a Redox Reaction i.e. oxidation reduction reaction because zinc loses 2 of its electrons and copper gains 2 electrons. /3 Calculations All calculations must show the equation used (typed with equation editor), units must be present with all numbers and the final answer must be recorded with the correct number of significant figures. 1. Calculate the % yield of Cu at the end of the five reaction steps. (This could also be referred to as the % recovery of Cu.) Show ALL calculations. Answer- Actual mass of copper=0.5189g Final mass of copper obtained= Mass of evaporating dish and copper (g) Mass of empty flat evaporating dish(g) =56.8180g-56.2529g=0.5651g=0.56g Percentage yield %= = /3 2. For Reaction 1 between Cu and HNO3, calculate the theoretical yield of Cu(NO3)2 in grams. Answer- Reaction 1. Molecular mass of Cu =63.546g/mol Molecular mass of HN=63.01284g/mol Molecular mass of =187.554g/mol Mole of Cu = Theoretical yield of = /3 3. For Reaction 1 between Cu and HNO3, confirm that HNO3 was present in excess. (Show a calculation to support your answer) Answer- Reaction 1. Molecular mass of Cu =63.546g/mol Molecular mass of HN=63.01284g/mol Molecular mass of =187.554g/mol Mole of Cu = Theoretical yield of = /2 4. For Reaction 2, calculate how many moles of NaOH you added. Answer- Reaction 2 Molecular mass of =187.54g/mol Mole of NaOH=1.4g /2 Questions What compound was being removed in the procedural step where 150 mL of hot R.O. water was added to the solid CuO precipitate? Do you think that all of this compound was removed by this washing? How could this error affect your percent yield? How could this error be minimized? Answer-Hydroxide atoms was being removed in the step of procedure where 150 ml hot water was added to CuO solid precipitate. No, I dont think so that all of compound was taken off by washing it. Some particles were added by human error, which resulted in increased amount of the product which affected the final result i.e. percent yield of copper. The chances of error can be reduced by various methods. One such method is by making some changes in procedure i.e. washing of precipitates entirely until the particles are removed thoroughly or by increasing dissolution process. /6 2. List two errors that could increase your % yield and two errors that could decrease % yield. Describe one of each type in details. Answer Two errors that may occur during conducting the experiment which could increase the % yield of copper are as follows-: By human error, i.e. while washing method some of the water cannot be removed from NaNO3 particles from copper hydroxide particles which will result in increased mass of final product. In the final result we got more mass than the actual mass because zinc does not fully react with CuSO4. Some particles still remain inside with the copper. Two errors that may occur during the experiment which could decrease %yield are as follows-: Some particles remain left inside the beaker while transferring from one to another which reduced the weight resulted in %yield. Some particles get transferred into the beaker with water and there was loss in the weight which affected the result and we get more mass than actual mass value. /8 Conclusion(s) /3 To sum up, the final mass of copper which is obtained after performing the experiment was greater than the initial copper mass. Reference(s) 1.https://slate.sheridancollege.ca/d2l/le/content/348286/viewContent/5357151/View (accessed on 20.feb.2017) 2. AC1 Experiment 6/Template_Copper Percent Yield, Ques 2. /2 Teacher Evaluation (Students leave this part blank) Overall organization of lab report: formatting of chemical and mathematical equations; clarity of answers; spelling and grammar; attention to details; completed cover sheet; use of headers and footers. Laboratory performance: punctuality; time management; team work; attention to safety; use of personal protection equipment; using appropriate lab techniques; preparation of lab data book in advance of the lab; cleanup of lab work area. /5 Total laboratory grade: /55 Professors suggestions for improvement:

Nutrition Essay -- Health Nutrition Pyramid Diet

Nutrition is an important issue in my life for many reasons. The most important being my major, dental hygiene. I’ve taken a couple nutrition courses already. I also simply care for the fact that what we eat is associated with our health and how long we may live. Before I went to the website I didn’t expect to see many healthy benefits to eating McDonalds so I guess I was prepared. It said that McDonald’s food is linked to serious diseases because of the high fat and low fiber content. I know from my nutrition classes in the past that a low fiber diet is linked obesity, diabetes, arteriosclerosis, colon cancer, and many more things. I find it amusing that they can say that their food can be a valuable part of a balanced diet. I don’t think that they should be allowed to promote that in any way.   Ã‚  Ã‚  Ã‚  Ã‚  On the website I found a part on evidence talking about how McDonald’s is not being truthful to it’s customers. They lied about what goes into their Chicken McNuggets. They claimed that it was just chicken breast and thigh meat but it is actually chicken meat mixed with chicken skin and cooked in high-beef lard, which is absorbed into it. They also lied about being the first fast food chain to voluntarily give out the ingredients in their food. They didn’t do it voluntarily they were made to but not without a fight of course. So the question is why is McDonald’s trying to deceive their customers? I went to McDonald’s healthy eating policy on the website... Nutrition Essay -- Health Nutrition Pyramid Diet Nutrition is an important issue in my life for many reasons. The most important being my major, dental hygiene. I’ve taken a couple nutrition courses already. I also simply care for the fact that what we eat is associated with our health and how long we may live. Before I went to the website I didn’t expect to see many healthy benefits to eating McDonalds so I guess I was prepared. It said that McDonald’s food is linked to serious diseases because of the high fat and low fiber content. I know from my nutrition classes in the past that a low fiber diet is linked obesity, diabetes, arteriosclerosis, colon cancer, and many more things. I find it amusing that they can say that their food can be a valuable part of a balanced diet. I don’t think that they should be allowed to promote that in any way.   Ã‚  Ã‚  Ã‚  Ã‚  On the website I found a part on evidence talking about how McDonald’s is not being truthful to it’s customers. They lied about what goes into their Chicken McNuggets. They claimed that it was just chicken breast and thigh meat but it is actually chicken meat mixed with chicken skin and cooked in high-beef lard, which is absorbed into it. They also lied about being the first fast food chain to voluntarily give out the ingredients in their food. They didn’t do it voluntarily they were made to but not without a fight of course. So the question is why is McDonald’s trying to deceive their customers? I went to McDonald’s healthy eating policy on the website...

China Restaurant ; Foodservice Review

Enterprise Improvement Corporate Turnaround and Restructuring Financial Advisory Services Information Management Services AlixPartners 2010 China Restaurant & Foodservice Review May 2010  © AlixPartners, LLP, 2010 www. alixpartners. com Contents A. Executive Summary B. Industry Environment C. Financial Performance – Profiles of Selected Restaurants D. 2010 China Consumer Survey Results E. Opportunities for Restaurant Chains F. Conclusions 2 2010 Restaurant & Foodservice Review Executive Summary (1) Market Trends Industry Structure The Chinese restaurant industry has grown by about 11% in 2009 to about 2 trillion RMB. Growth was down from 16% in 2008. ?However, despite annual growth rates of 13% since 2003, the Chinese restaurant industry by 2009 has reached only about half the size of the US restaurant industry, as dining out expenditure per capita in China is less than 10% the expenditure of US people. ? Chinese consumers remain substantially more conservative in terms of d ining out than US consumers: while in the US, people nearly spend half their food expenditure in restaurants, Chinese people only spend 22% in restaurants. The number of restaurants in China is vastly higher than in the US (5. 1 vs. 0. 9 million restaurants) and the industry is significantly more fragmented. Whereas the Top 100 restaurant chains in the US have a 45% overall market share, China’s Top 100 only has a 6% market share in 2009 (down from 9% in 2003). ?Western restaurants remain at a very low level in China, and have a market share of only about 1% in 2009. Apart from KFC, McDonald’s and Pizza Hut, no major US restaurant chain has achieved a major presence in China. Although the leading Chinese restaurant chains have minor market shares as the industry is highly competitive, profitability levels of leading chains were around 10-12% in terms of EBIT margins in 2009 and in line with average US fast-food chains in 2009. ? Given the solid profitability levels and strong future growth potential for Chinese restaurant chains, it is a highly attractive industry for M&A deals and we are likely to see further private equity investments as well as takeovers by leading chains. 3 2010 Restaurant & Foodservice Review Executive Summary (2)Per capita expenditure on dining out will continue to increase at double digit growth rate in 2010. Consumers anticipate spending about 10% more in restaurants than they did in 2009. This is in stark contrast to US where people expect to spend 4% less in 2010. ? To remain competitive, operators must serve high quality food and market themselves more on an individual basis to consumers. Similar to in U. S. , food quality is the most important factor when Chinese consumers determine overall value. Other top factors are price and service ?Chain restaurants are increasingly popular in China. 50% of consumers prefer chains over independent restaurants, while another 35% are indifferent. This indicates a major growth pote ntial for chains, which currently only have a 7% overall market share in China. ? Western restaurants have enormous growth potential. On average, Chinese consumers plan to eat 40% of their meals in Western style restaurants in 2010. This is a substantial contrast to the 1% market share of Western owned restaurants in 2009. Consumer Survey Results Opportunities Consumers preferring Western restaurants cite cleaner environment, better atmosphere and better service as key differences to Chinese style locations. ? Western restaurant chains have substantial opportunities in the Chinese market, but will have to develop tailored concepts to the market.Developing a brand position and good quality reputation will be critical for Western chains in the highly fragmented and competitive market. Especially in the casual dining sector, which has multiple major players in the US, there are major opportunities for new entrants into the Chinese market. Established leading Chinese restaurant chains w ill likely continue to expand and achieve strong margins, as scale results in significant advantages in purchasing, operational effectiveness and marketing. However, it will be critical to implement professional systems to support growth. 4 Contents A. Executive Summary B. Industry Environment C. Financial Performance – Profiles of Selected Restaurants D. 2010 China Consumer Survey Results E. Opportunities for Restaurant Chains F. Conclusions 5China’s Foodservice Industry Has Been Expanding At 13% CAGR in 2003-2009, But Remains At Nearly Half The US Market Size China foodservice industry revenue 2003-2009E [bn RMB] 0. 17 0. 16 0. 14 YOY 0. 13 growth 0. 12 0. 11 0. 1 0. 09 0. 08 0. 15 16% 14% 13% 11% 14% 11% 3,860 956 1,090 1,232 1,365 1,556 1,800 2,000 2003 2004 2005 2006 2007 2008 2009 E US 2009 By contrast, US Restaurant Industry has shrunk for the last 2 years in revenue Source: China Statistics Bureau, AlixPartners analysis 6China’s Per Capita Dining Out Inc reased To About 980 RMB Per Year In 2009, Which Is Less Than 10% Of US Per Capita Dining Out China per capita dining out expenditure [RMB per capita per year] 0. 24 0. 22 22% YOY 0. 18 0. 16 growth 0. 14 0. 12 0. 1 0. 08 0. 2 14% 14% 10% 15% 12% 10,100 438 533 607 691 761 878 980 2003 2004 2005 2006 2007 2008 2009 E US 2009 Per Capital Dining Out Is Driven By Growing Disposable Income Per Capita (Per Capita Dining Out Has Been Around 6% Of Disposable Income 2004-2009) Source: China Statistics Bureau, AlixPartners analysis 7Chinese People Eat Out Only About 1/3 As Frequent As US People In 2009, As Dining Out Represents 21% Of Total Food Expenditure Average Number Of Times Dining Out 2009 Dining Out As % Of Total Food Expenditure, China vs. USA 204 48% 184 130 22% 72 18% China HK Taiwan USA China 2003 China 2009 E USA 2009 Source: China Statistics Bureau, AlixPartners analysis 8 The Chinese Restaurant Industry Remains Highly Fragmented, With More Than 5. 1 Mio. Outlets And Average Rev enues Of 0. 4 Mio. RMB No. Of Restaurants [Mio. Outlets] Average Revenue Per Outlet [‘000 RMB] 4,091 5. 1 3. 0. 9 308 377 China 2003 China 2009 E USA 2009 China 2003 China 2009 E USA 2009 Source: Euromonitor, China Statistics Bureau, AlixPartners analysis 9 The Top 100 Chinese Restaurants Have A Market Share Of Only 6% in 2009, Compared To 45% In The USA China restaurant revenue, Top 100 vs. Others [% of Industry Total] Top100 9% 6% 45% †¢ Western style restaurants only account for 1% of the Chinese restaurant industry in 2009 †¢ Fast food restaurants account for about 23% of the market in China, compared to about 29% in USA Others 91% 94% 55% China 2003 China 2009 USA 2009Source: China Statistics Bureau, National Restaurant Association 2010 Industry Forecast, AlixPartners analysis 10 Quick Service And Hotpot Restaurants Account For 2/3 Of The Top 100 Restaurants’ Revenues In China Number of companies Revenue % Revenue per company [bn RMB] Comments †¢ Fas t food segment is expanding in China rapidly due to services & quality standardization and relatively low price level †¢ Key players include YUM brands, McDonald’s, Dicos, etc. †¢ Hot Pot restaurants are popular in China, esp. in central and north regions †¢ Key players include Little Sheep, Xiao Wei Yang, Dezhuang, etc.Quick Service Restaurants (QSR) 20 31% 1. 8 HotPot 23 34% 1. 7 Full-Service Casual Dining 17 11% 0. 8 †¢ Casual dining is pointing to a growth trend among young professionals who are seeking places for social activities †¢ Specialty / fine dinning mainly include famous Chinese brands and large restaurant groups, and western fine restaurants Specialty / Fine Dining 40 24% 0. 7 †¢ Western fine restaurants are growing fast but focused on coastal cities Source: China Statistics Bureau, AlixPartners analysis 11 Chain Restaurants Still Account For Small Share In Chinese Market, But HaveBeen Consistently Gaining Market Share China restau rant revenue, Top 100 vs. Others [% of Industry Total] Chained 8% Chain restaurants Independents †¢ Chain restaurants have grown at a faster rate than independent restaurants, driven by advantages in – Advertising / brand building – Cost and quality control – Operational efficiency Independents 92% 19% 15% 12% 20% 16% 22% 18% 23% †¢ In Hong Kong, chained restaurants account for 28% of total market size by revenue †¢ Going forward, chain restaurants are likely to rapidly win market share 2001-06 CAGR 06 vs. 07 Growth 08 vs. 07 Growth 09 vs. 08 GrowthSource: Euromonitor, China Statistics Bureau, AlixPartners analysis 12 Contents A. Executive Summary B. Industry Environment C. Financial Performance – Profiles of Selected Restaurants D. 2010 China Consumer Survey Results E. Opportunities for Restaurant Chains F. Conclusions 13 Three Western Restaurant Brands Are Currently Among The Top 10 (KFC, McDonalds and Pizza Hut) No. 1 2 3 4 5 6 7 8 Brand KFC McDonald’s Dicos Little Sheep Xiao Wei Yang Pizza Hut UBC Cafe Xiaotiane Company Yum! Brands Inc. McDonald's Corp Ting Hsin International Group Little Sheep Group Limited Inner Mongolia Xiao Wei Yang Yum!Brands Inc. UBC Coffee food Co Ltd Chongqing Xiaotiane Catering Type QSR QSR QSR Hot Pot QSR Casual Dining QSR QSR Market share 1. 2% 0. 5% 0. 3% 0. 2% 0. 2% 0. 2% 0. 2% 0. 1% # of Stores ;gt;2,000 ;gt;1,000 ;gt;1,000 ;gt; 400 ca. 600 ca. 300 ca. 500 ca. 300 9 10 Xiao Tu Dou Malan Lamian Shenyang Xiao Tu Dou Malan Lamian Fast Food QSR QSR 0. 1% 0. 1% ca. 300 ca. 300 Source: Euromonitor, China Statistics Bureau, AlixPartners analysis 14 Major Chinese Restaurant Chains On Average Outperform US Restaurants In EBIT Margins, And Are In Line With US QSR EBIT margin comparison 2009 E Chinese Chains 5. 2% 11. 6% 9. 6% 7. 3% 11. 9% 17. 0% 11. 2% 10. 1% 6. 2% Fairwood Quan Ju De Little Sheep Cafe De Coral Beijing Xian Ge Qing Ajisen US Average Asia F;B USA QSR Peers Source: IQ Cap ital, Annual reports, AlixPartners analysis 15 Leading Chinese Restaurant Chains Remain Small Players Compared To US Peers, But With Significantly Different Growth Perspectives Leading Chinese Chains Company Dafe de Coral Ajisen Little Sheep Fairwood China Quanjude Beijing Xiangeqing HK Catering Management Leading US Chains Growth 2009 9. 1% 18. 7% 23. 5% 2. 2% 8. 3% 20. 6% -7. 2% Revenue 2009 [Mio. RMB] ,674 1,986 1,570 1,466 1,204 738 328 Company McDonald’s Yum! Starbucks Darden Brinker OSI Jack in the Box Burger King Wendy’s Arby’s Cracker Barrel Revenue 2009 [Mio. RMB] 162,112 76,287 70,989 48,407 27,926 Growth 2009 -3. 3% -4. 1% -5. 9% 8. 9% -14. 5% NA -2. 7% 3. 4% -2. 2% -0. 7% 27,816 17,363 17,277 16,691 Xinjiang Bai Hua Cun 64 62. 8% 16,254 †¢ Major US chains with limited growth potential in mature home market †¢ Chinese restaurants with major growth potential (both organic growth and through takeovers) Source: Euromonitor, China Statistics Bur eau, AlixPartners analysis 16Solid EBIT Margin and Growth Potential Are Main Reasons For M;A Activity and PE Investments – Increase In Investments Expected Chained Restaurant # of restaurants in 2009 422 Investment size [m US$] N/A Key M;A and PE investments †¢ Yum Brands bought 20% equity in 2009 †¢ The combined YUM! ; Little Sheep will be the largest and most diversified restaurant company in China, providing both Western and Chinese style restaurants with brands including KFC, Pizza Hut, East Dawning and Little Sheep †¢ Nov. 2005, a group of investors including IDGVC invested $ 14 million †¢ GGV and first round investors invested $10. million in 2007 †¢ In 2008, Oaktree and existing investors, invested $23 million †¢ In 2007, Capital Today and Liandong invested $43 million 70 14 11 23 300+ 43 98 40+ 50 43 †¢ Nov. 2008, Actis invested USD 50 million †¢ Dec. 2008, CDH invested $43 million With solid EBIT margins and strong growth oppor tunities, private equity investments and takeovers by leading restaurant chains are likely to increase Source: Published data, AlixPartners analysis 17 For Example, Little Sheep Restaurant Chain – A Success Story Company Overview Little Sheep is the leading full-service restaurant chain operator in China. It’s ranked #4 in all restaurant companies in China and #1 in local companies †¢ The company focuses on operating hot pot chain restaurants as well as developing, processing and selling food product including lamb and hot pot soup †¢ Little Sheep’s revenue rose from RMB 513 millions in 2005 to 1,272 millions in 2008, growing at 35% CAGR †¢ It has 422 restaurants in total by mid 2009: 146 companyowned and 276 franchised restaurants RMB Millions Revenue CAGR †¢ 05-08: 35% †¢ 08-14E: 31%Revenue Growth ; Breakout Success Factor †¢ Standardization facilitates expansion into China: The standard products in hot pot restaurant cuisine requ ire minimal kitchen preparation and enable easier quality control †¢ Its focus on quality creates a strong brand. In particular, it is known for high-quality lamb †¢ Focuses on consumer segment of 20-40 year olds and invests heavily in advertising and its royalty program †¢ Shifted from sole franchising model to a mixed franchising ; owned model in 2002, facilitating geographic expansion Franchised vs. Owned Business Model Company-owned model helps Little Sheep enhance its operational efficiency by better executing its branding and marketing strategy, optimizing menus and facilitating the launching of new products†¢ Franchised restaurants model obviates the need for the company to raise capital and run the day-to-day business, thus very effective or the company to penetrate lower-tier cities Source: Annual report, Yuanta Research report, AlixPartners analysis 18 Contents A. Executive Summary B. Industry Environment C. Financial Performance – Profiles of Se lected Restaurants D. 010 China Consumer Survey Results E. Opportunities for Restaurant Chains F. Conclusions 19 AlixPartners 2010 China Consumer Survey: Overview Date: March 2010 Population: 1,030 adults, 13 major cities in China, age 18+ (average age 25) Demographics: Respondent group was representative of the Chinese population across key demographics and income ranges Survey Focus: Key areas of focus included: ? Planned frequency of dining occasions ? Expected spending on meals outside the home ? Preferred type of restaurants ? Key criteria for consumer preference in restaurant selectionUS Survey: In March 2010, AlixPartners also conduced a similar study in the USA, also covering a survey population of 1,000 adults  © AlixPartners, LLP, 2009 20 In China, Average Spent Per Meal Is Expected To Increase By 10% In 2010 – By Contrast US Diners Expect to Pay 4% Less Expected average spending per meal [RMB] CHINA USA -4% 82. 6 +10% 79. 2 48. 8 53. 7 Last 12 Months Next 12 Mont hs Last 12 Months Next 12 Months 21 Over The Next 12 Months, Nearly 46% Expect To Spend More Money in Restaurants in China, While Consumers in USA Remain Cautious Planned consumer spending, 2010 CHINA USA 51% 46% 41% 5% 39% 34% 13% 16% 15% Spend less Spend same Q1-2010 Spend more Spend less Spend same Q1-2009 Spend more Q1-2010 22 Fine Dining and Fast Casual Will Benefit Most From Dining Frequency Increase In China – Fast Food and Fast Casual Most Impacted in USA Dining frequency per month and restaurant type CHINA +9% USA S 2009: 13. 7 S 2010: 15. 1 6. 4 -20% S 2009: 13. 8 S 2010: 11. 8 5. 1 6. 2 5. 7 +13% 4. 4 3. 9 +7% -17% 2. 9 3. 1 +17% 2. 9 2. 4 2. 9 2. 8 1. 6 1. 5 1. 2 1. 4 Fast Food Fast Casual LTM Freq/Month Casual Fine Dining Fast Food Fast Casual LTM Freq/Month Casual Fine Dining 2010 Expected 2010 Expected 23Biggest Drivers to Increasing Frequency At Favorite Locations Are: (1) Better Quality, (2) Closer Location, and (3) Improved Service Better food quality Closer location Improved service Better atmosphere Healthier menu options 26% 37% 36% 35% 25% 22% 17% 15% 15% 13% 12% 10% 8% 7% 5% 4% 3% More or better promotions, discounts, or†¦ Better value Family friendly environment Expanded menu variety Bigger portion sizes Shorten time to get in and out Offer take out service Other, specify Expanded dessert and/or beverage options Make information available on the internet Accommodate special dietary needs Smaller portion sizesWhat would cause you to eat out more often at the restaurant(s) you visit most frequently? 24 In Determining Overall VALUE, Chinese Consumers Are Far Less Focused On Price ; Promotions Than American Diners Food quality Overall service Low prices Healthy menu options Good promotions, discounts, or coupons Updated environment ; decor Big portion sizes Value meals Amenities and atmosphere Range of dessert and/or beverage options 9% 6% 5% 9% 28% 27% 31% 24% 22% 19% 23% 44% 47% 42% 60% 59% 75% 6% China U. S. 16% 34% As a cons umer, what factors are most important to you in defining OVERALL VALUE for your dollar? 5 In China, Word-of-mouth Is The Strongest Form Of Advertising For Restaurants Word of mouth Street walk-by Internet Flier, coupon, booklet, etc. Self experience TV Magazine Newspaper 17% 16% 5% 28% 25% 37% 36% 71% 34% emails 26 50% of Survey Respondents in China Prefer Chain Restaurants 50% 35% 15% Yes No No difference Do you prefer a chain store over independent restaurants? 27 Majority of China’s Consumers Prefer Chinese Style Dining, But Western Style is Very Popular Among Survey Respondents Total Sample – Fast Food Next 12 months,Western style Next 12 months,Chinese styleTotal Sample – Fast Casual Next 12 months,Western style Next 12 months,Chinese style 40% 60% 61% 39% Total Sample – Casual Next 12 months,Western style Next 12 months,Chinese style Total Sample – Fine Dining Next 12 months,Western style Next 12 months,Chinese style 15% 34% 66% 85% Approxima tely 40% of Consumers in China Plan to Eat at Western Style Restaurants; Penetration of Western Chains Most Prominent in Fast Food 28 Those Preferring Western Restaurants Cite the Cleaner Environment and Better Atmosphere Key Differences to Chinese Style Locations Clean or better environment 52%Better atmosphere (music, decor, etc. ) 46% Better services 40% Try something different 31% Better taste of food 29% Cultural attraction 26% Healthier menu options 19% Dessert and/or beverage options 16% What do you like about Western restaurants compared with Chinese restaurants? 29 Contents A. Executive Summary B. Industry Environment C. Financial Performance – Profiles of Selected Restaurants D. 2010 China Consumer Survey Results E. Opportunities for Restaurant Chains F. Conclusions 30 Operational Improvement Levers For Major Restaurant Chains Winning strategies in operations improvement Centralized purchasing to implement professional process Purchasing †¢ Negotiations sweeps coupled with strategic sourcing†¢ Logistics optimization and commodity risk analysis †¢ Centralized operations and facilities management, and IT Operational Effectiveness †¢ Lean Kitchen/Operations including emphasis on food waste % †¢ R;D Process Improvement †¢ Develop clear brand position and tailored advertising strategies Marketing †¢ Implement effective LTOs with input from supply chain partners †¢ Encourage first time visits and push customer loyalty †¢ Partnering effectively with ocal owners who know the market Expansion †¢ Implement rigorous store selection process, with clear criteria †¢ Increase no. of stores to build brand awareness Restaurant chains have substantial scale advantages in operations! 31 Opportunities For Western Restaurant Chains in China, Which So Far Have Been Hesitating To Invest on a Large Scale Leading US casual dining chains and their current China presence US Chain Brand Applebee’s Outback Stea khouse # of stores Globally 2,000 900 880 780 # of stores in China 0 100 0 30 RemarksOpened a restaurant in Shanghai in 2007, but has since left the country Operates two restaurants in Beijing and around five in HK; market leader in Korea Opened in Philippines in 2007, but has not expanded into other Asian countries Entered China in 1995 and has four restaurants in Beijing, but only one each in Shanghai, Tianjin and HK Highly successful chain, but no operations outside North America (same for sister company Red Lobster, both part of Darden’s) One restaurant in Shanghai and two in HK Ruby Tuesday TGI Friday Olive Garden 700 Tony Roma’s 0 0 260 3

History of Chemistry essays

History of Chemistry essays Humans have always been very curios creatures. The have always wondered about what they are and why they are here. Our limited knowledge of the environment has always urged for new things to be discovered. The desire to understand the world better has made people search for rational answers, for principles and laws. For centuries people have tried to unlock the mysterious world that surrounds them. Because myths did not explain things well enough the Greeks began to ask questions about the world around them. They did this so thoroughly and so brilliantly that the era between 600 and 400 B.C. is called the golden age of philosophy. The Greek philosophy was an attempt to find the truth about unexplained phenomena, mostly by trying to think things through, not by running experiments in a laboratory. The philosophers wanted to discover the basic nature of things and some of them believed that they could find one thing that everything else was made of. A philosopher named Thales said that this substance was water, but another named Anaximenes thought it was air. A third called Empedocles said that the world was composed of four elements: earth, air fire and water. Aristotle became the most influential of the Greek philosophers, and his ideas dominated science for nearly two millennia after his death in 323 BC. He believed that four qualities were found in nature: heat, cold, moisture, and dryness. The four elements were each composed of pairs of these qualities; for example, fire was hot and dry, water was cold and moist, air was hot and moist, and earth was cold and dry. These elements with their qualities combined in various proportions to form the components of the earthly planet. Because it was possible for the amounts of each quality in an element to be changed, the elements could be changed into one another; thus, it was thought possible also to change the material substances that were built up from the elements-lead into gold, fo...

Free Essays on Two Neighbors

TWO NEIGHBORS:CANADA AND THE U.S Every nation in attendance at an international symposium on elephants had to deliver a report on the animals.America saw the economic values in : â€Å"Raising elephants for Fund and Profit†.The Canadian report was of course,typically Canadian:†The elephant:A federal or Provincial Responsibility?† This humorous little story points a big difference between the US and Canada out:how different economic values separate these twin sisters with different characters.This difference influences attitudes towards life,friendship and nature.And because of this big difference l believe Canada is a better place to live. First of all,gaining the financial power is the only means of gaining â€Å"security† in the US.As the US wants to keep this it tends to see other parts of the world as market places where it can control the act of imporing and exporting.To keep its financial status the US believes that it has to be on the top in every field.Because of that most Americans, if not all ,boast of their mighty army which intimidates its strong rivals in the world market. In contast to the US Canada feels secure despite its failure in economy.Though the unemployment rate is higher the crime rate is lower.Because of that in Canada people do not even bother to lock their locks.In Michael Moore’s 9/11 this interesting issue can be seen.Also,as they do not see other countries as treats to themselves they believe other countries do not see Canada as a treat .As a result,they do not feel obliged to have a powerful army. In the US forming a friendship is mostly because of Professional needs.The more social they become the more chance they have to get a better job ,that is to say, a higher salary.Though many can hear an American saying â€Å"Good Morning!† while going to work their friendship ends there.Besides,as they are in a hurry to get a higher salary they can not find tim... Free Essays on Two Neighbors Free Essays on Two Neighbors TWO NEIGHBORS:CANADA AND THE U.S Every nation in attendance at an international symposium on elephants had to deliver a report on the animals.America saw the economic values in : â€Å"Raising elephants for Fund and Profit†.The Canadian report was of course,typically Canadian:†The elephant:A federal or Provincial Responsibility?† This humorous little story points a big difference between the US and Canada out:how different economic values separate these twin sisters with different characters.This difference influences attitudes towards life,friendship and nature.And because of this big difference l believe Canada is a better place to live. First of all,gaining the financial power is the only means of gaining â€Å"security† in the US.As the US wants to keep this it tends to see other parts of the world as market places where it can control the act of imporing and exporting.To keep its financial status the US believes that it has to be on the top in every field.Because of that most Americans, if not all ,boast of their mighty army which intimidates its strong rivals in the world market. In contast to the US Canada feels secure despite its failure in economy.Though the unemployment rate is higher the crime rate is lower.Because of that in Canada people do not even bother to lock their locks.In Michael Moore’s 9/11 this interesting issue can be seen.Also,as they do not see other countries as treats to themselves they believe other countries do not see Canada as a treat .As a result,they do not feel obliged to have a powerful army. In the US forming a friendship is mostly because of Professional needs.The more social they become the more chance they have to get a better job ,that is to say, a higher salary.Though many can hear an American saying â€Å"Good Morning!† while going to work their friendship ends there.Besides,as they are in a hurry to get a higher salary they can not find tim...

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Human nature Essay Example | Topics and Well Written Essays - 750 words

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Plato and Aristotle Research Proposal Example | Topics and Well Written Essays - 1750 words

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Propositions on Poker Machine Addiction Essay Example for Free

Propositions on Poker Machine Addiction Essay The American Gaming Association (AGA) is a group which represents its members who come from the commercial casino industry. Formed in 1995, the goal of the group is to create awareness and factual understanding of the casino world. The main purpose of the group is to educate the public and its stakeholders about casinos. In the process, it also benefits its members by giving support to them in terms of legislations that affect them and the industry, rules and regulations that they need to be familiar about, and several other assistance while operating their respective enterprises. The AGA also acted as a trusted source of information for media personnel and other industry partners. (About the AGA, 2003, n. p. ) As part of its advocacy, the AGA also highlights responsible gaming as an important element in enjoying casinos. It partners with schools and encourages its members and employees to create awareness on responsible gaming, and identifies the results of irresponsibility within casinos. The AGA started the orange wristband campaign under the â€Å"Keep It Fun† slogan, encouraging gamers to keep casino playing fun and never destructive. The wristband campaign continues to be part of the Responsible Gaming Education Week and Lecture Series, both hosted by the AGA. (Responsible Gaming, 2003, n. p. ) Propositions on Poker Machine Addiction The American Gaming Association submits this document to the Federal Government in response to the inquiry on propositions regarding the community effects of poker machines. Poker machines have been traditional entertainment tools. Since the creation of the first poker machine in the late 1800s, it has become widely identified with bars and liquor shops. (Poker machines history, n. d. , n. p. The availability of poker machines in public places has raised concerns that it might affect family structure. Coleman (1999, n. p. ) reports that in Australia efforts have been made to study the link between family issues and gambling. Poker machines have been pointed out to be the major culprit among all gambling devices. The same issues are present. Noting that poker machines are readily available to all and that getting addicted to it is not impossible, and with an existing statistics of gamblers whose family life has been put at stake because of their addiction to the game, an inquiry has been made on how the issue can be resolved. The first option for many would be to restrain the availability of poker machines. At the most, the machines can even be totally banned. While this is an efficient way to address the issue, there are many considerations that may affect this. Casinos around the world employ thousands of workers, and a deep cut in their revenues may mean an unforeseen increase in unemployment. Also, poker machines and other gambling entertainments remit big tax revenues. In New Orleans, for instance, video poker machines accounted over $200 million in taxes. With such a price tag at stake, it is difficult for the local governments to surrender into banning poker machines. (The Associated Press, 2008, n. p. ) Poker Machines and the World The issues besetting poker machines are not isolated. The same concerns happen all around the world. Actor Russell Crowe moved to ban poker machines in Australia though lost in the voting. (Poker machine ban effort a bust, 2008, n. p. ) The Australian senate, on the other hand, also created the Poker Harm Minimization Bill of 2008, which aims to restrict, limit, and monitor poker machine activities in the country. The dilemma crosses other continents. Poker machines are big hits across Asia too. Thus, poker machines are often blamed to many social problems. (Man vs. Machine, 2008, n. p. ) However, coinciding with this is the fact that poker machine players often have to deal with other problems, as a study of 43,000 Americans have found. It is therefore concluded that making the game unavailable to gamblers with interrelated problems will not solve their addiction. The same is true with thousand of other gamblers around the world. (Man vs. Machine, 2008, n. p. ) Gambling and the Family Considering that a big percentage of 43,000 poker-machine playing Americans who underwent the study have other behavioral problems while addicted to the game, it cannot be disclosed that the family problems are caused by playing poker machines. There is the possibility that poker is their way of escaping from the other stresses in their lives. It can also be said that poker is their way of solving their problem—a player whose family is undergoing financial turmoil may think that poker may give him the luck he has been waiting for to ease his family of financial burdens. (Man vs. Machine, 2008, n. p. ) However, it is acceptable to say that there are many players who have become addicted to the game, and at which point became disconnected with their families, begun failing to judge their finances properly, and miscalculated many personal and financial decisions for the sake of playing. The actual percentages of players who belong to these groups are difficult to tell. Yet, in crediting the existence of these two facets, it is easier to recognize the proper solutions to be carried out by the government. Individual choices Before any legislation, legislators must closely study the profile of poker machine players. In Australia, 62. % of casino players gamble in poker machines. This is a majority of all other casino games and gambling devices. Of these poker machine players, 98% play mainly in casinos and betting clubs. 85. 4% knows that playing the poker machine is a game of chance. Still, 73. 4% can play the machine for up to an hour. (Hing and Breen, 2002, 192) Here, the behavior of players can be seen. It also shows that the wide availability of poker machines elsewhere does little to affect the betting behavior of players, as majority plays mainly on betting clubs. It can be alarming, though, that gamers can sit and bet in the machine for up to an hour. Thus, this requires a close look. Gamers also have different reasons for playing. For the majority, playing the poker machine is purely to entertain themselves. It was a way to let time pass. A small percentage of the respondents (21. 4%) played for hopes to win. (Hing and Breen, 2002, 192) This dispels the second facet presented herein, where it has been theorized that some players play poker machines for money. It can be associated that because majority of the players see poker machines as a game of luck, there is no certainty of winning or gaining money with it. In a personal level, respondents who play poker machines have been found to be between 18 and 34 years old. They are singles in the sense that they have never married. Thus, they may have relationships. Majority of them do not have dependents. (Hing and Breen, 2002, 192) This questions the validity of the argument that poker machines break families. With a majority of players without families or living under circumstances of broken families already, it is notable to discuss that poker machines may not be causing the family problems to begin with. The other issues besetting the players should likely be causing the complications, and thus should be addressed as well. Proposed Implementations The Australian study is a comprehensive view of the profiles of poker machine gamers. However, it is difficult to pattern implementations in other counties with this single study. A rigorous study for each country or state is needed, for which solutions should be patterned. On the other hand, given that these findings are also true elsewhere, the AGA proposes the following strategies for implementation. With these, it is expected that the Federal Government will be able to find ways to decrease or eliminate the claimed probable causes of poker machines as destructive agents to families. Bet and Time limit Hills (n. d. , n. p. ) assert that a player can bet up to $2 per spin and play up to 200 spins per hour. Finding that majority of poker gamers can sit and bet for up to an hour, it is recommended that time restriction be implemented. A player can bet on a machine for up to the approved maximum time only. This ensures that the player will not be too absorbed in the game and will remain conscious about his betting behavior and betting practices. Coinciding with this, there should also be a limit on the bets that one can play in a specific set. If the maximum bet for the day has been reached, the player should stop even if the game is less than the maximum allowed. Support for Gaming Advocacies Currently, the American Gaming Association has education drives to combat gaming addiction. While the program has been successful in places where it has been introduced, the group needs the additional mileage that the Federal Government can provide. The support will also mean more people knowing about the campaign and educated about the ill effects of addictive gambling. It covers both prevention of gaming addiction and cure. Conclusion Many studies have associated gambling with breakage in family ties. With majority of gamblers playing poker machines, the device has become a point of contention. The local government, however, cannot decide on the proper move considering that a bog percentage of community revenues come from the machines. The Federal Government’s inquiry helped assess the situation. It paved the way to reconciling the benefits of poker machines in terms of the financial help that it is offering and the pre-meditated bad effects that it is highly addictive and that it affects families. A thorough study of gamers is necessary. From their profiles, proper actions can be made. Limits on betting and play can help, as well as support in the education drives such as that of the American Gaming Association. This way, the machines can continue helping the community while avoiding any destructive effect it may have with families.